Have you ever thought about changing your career to an entrepreneur or venture? Probably many people have. But what do you start with? Money, experience, failures, ideas … and so many questions come up. Also, what tools do you need? What can be useful? How can you make things efficient without spending money? In this article. I am going to introduce you to some tools which you can use to help your startup grow!

In today’s big data era, it is becoming commonplace to utilize big data for business. Along with this, it is also hard for startups to survive in this fierce competition. So how do you get the most out of limited resources for startups without spending a lot of money and time like big companies?

In recent years, free tools like social media can execute marketing strategies on a low budget. Startups with a small budget for marketing can be quite useful in marketing and advertising.

So, this time, I summarized five tools that are essential to help a startup grow.

1. Google Trends

It is important to study and forecast market trends in any industry. As an entrepreneur, the most economical way is to use big data to understand the information in the industry. Google Trends is a useful tool to help entrepreneurs understand the industry’s development trends.

Google Trends is a service that allows you to visualize how many keywords are searched and what keywords are popular.
For example,

• How is your brand searched?
• When is the number of searches soaring?
• What is your competitor’s situation?

With Google Trends, you can analyze trends in customer search behavior based on real-time search data. You can use it to make strategic adjustments while using Google trends to understand market trends and popularity.

2. Google Analytics

When starting a business as an online business, it is common to create a website/homepage that appeals to your products or services. Therefore, the access analysis tool is indispensable for the analysis of websites.

When you access the access analysis tool, you will find information such as:

• How many people are visiting?
• What kind of results are produced?
• Which pages are viewed often?

It is easy to do marketing based on this information.

Google Analytics is a free, powerful analysis tool provided by Google. You can identify the number of visits to the site in real time and compare access data by period or by the device, so you can identify issues and apply them to site operations. Post sites can embed Google Analytics tracking code. By embedding the tracking code, you will be able to understand how much your own posts or pages are viewed.

3. SimilarWeb

When analyzing websites, you may want to compare the status of the competitor sites with your own company’s website, right? However, we can not directly ask the company that operates the competitor site. Therefore you should use SimilarWeb. It can help you understand the status etc. of the site just by inputting the URL.

SimilarWeb is a tool that can grasp the status of competing sites such as traffic volume, inflow, search keywords, etc. of the target site simply by inputting a URL. The numbers are statistical estimates, but there is growing awareness that some approximations can be obtained. Its accuracy, of course, is not 100% complete. However, they are things which can be helpful, such as gaining a certain understanding of the extent of competition.

4. Mailchimp

In recent years, more and more companies have taken measures for digital marketing. Among them, one of the most familiar measures is “mail marketing”. Companies distribute e-mails to their own customer lists to achieve goals such as attracting customers, fostering fans and fostering repeaters. The old e-mail magazine (e-mail magazine) is another form of e-mail marketing. Among these, “MailChimp” is very popular for mail marketing.

The biggest benefit of MailChimp is its wide range of free features. HTML mail can be easily created, mail delivery settings can be made by specifying the date and time. It offers many features such as creation and management of delivery destination mail address list, A / B testing, various analysis reports, creating Facebook advertisements, etc.

5. Canva

When creating websites, posting on social media, and promoting, you have to design various images. Since startups can not spend a large budget on advertising expenses, I think that many companies struggle with advertising image design. Therefore, you can use the graphic design tool “Canva” free of charge.

You can design templates for marketing and attracting customers such as flyers, banner ads, posters, logos, business cards, and presentations, etc. There are also menu designs for restaurants. You can easily create fashionable designs by selecting your favorite template and changing the characters and photos. It’s quite economical for startups that want to cut costs!

What do you think?
I hope you can use these tools one by one to help you achieve your vision and goals.